Marketing Manager, Richmar | 2015 - Present
Creative director responsible for executing corporate branding, establishing the vision for video productions, and contributing to new product design throughout the development process.
- User Interface Designer for development of touchscreen-controlled medical device responsible for conducting competitor analysis, rapid prototyping, establishing workflow map, designing final graphic elements, and leading group design discussions with on-site team and third party vendors.
- Initiated concept design phase of modular mobile cart for proprietary devices, adhering to product scope by adding new functionality, while decreasing cost of production and shipping.
- Managing new website development, improving user experience with easier access to vital information; connecting content management system with email marketing platform for form integration, automation triggers, and prospect ranking.
- Producer and Director for informative product launch videos, including editing and motion graphics.
Digital Marketing Manager, PlayCore | 2013 - 2015
Multi-business advisor defining appropriate key metrics, consulting on email design and automation, search engine optimization (SEO), search engine marketing, website development, and online lead generation.
- Corporate administrator for digital marketing services and vendors across 6 locations with a cross-functional team of 10 colleagues, totaling over $350K in spend annually.
- Created website dashboard reporting system using Google Docs that integrated multiple data sources into a single page review for the Board of Directors, allowing many aspects to be automated to decrease time spent gathering data from 60 minutes to 5 minutes per website. Estimated value of $40K annually.
- Supervised online presence of 22 actively monitored and upgraded websites.
- Organization spokesperson responsible for educating high school seniors on careers in creative and marketing fields.
Digital Media Specialist, PlayCore | 2011 - 2013
Corporate monitor of web analytics for 19 websites across 12 brands; creating and updating content for websites; email campaigns and special projects including graphic design and video production.
- Created $80,000 in value as in-house video producer; establishing direction of corporate promotional videos, advising subsidiary managers and marketing directors on video production bids to bring a 20% reduction in external vendor costs, all while improving C-level sentiment of our corporate video projects.
- Designed method for ongoing reporting for traffic growth of 19 web domains by establishing baseline metrics for measuring site growth and evaluating available metrics.
- Defined keyword strategy and created content for search engine optimization efforts resulting in 48% increase in organic traffic within 6-month period.
- Recognized by senior leadership for creative digital media and SEO abilities.
Creative Director and Multimedia Producer, ZeroShame | 2010 - 2014
Sole proprietor acting in a variety of creative capacities to assist local, national, and international clients in the areas of user-centered product design and multimedia.
- Creative director and designer for domestic and foreign clientele; creating web designs on multiple platforms; and advising on product design aesthetics.
- Project manager and video producer responsible for all aspects of production including scheduling locations, hiring and directing talent and crew; large-scale projects; and meeting stringent deadlines.
- Sourced largest clients through client referrals and reputation for quality work.
MFA Interactive Design and Game Development
Anticipated Summer 2016
Savannah College of Art and Design
Additional Training & Seminars
- Digital Summit Atlanta ('12 '13)
- Vincent Laforet's Directing Motion ('14)
- Conductor C3 ('14)
- ExactTarget Connections ('13 '14 '15)
- Alex Buono's Visual Storytelling 2 ('15)
B.A. Communications (Emphasis in Ad / PR)
Morehead State University
Skills & Software
- Digital Prototyping
- Axure, Fireworks, Sketch
- Graphic Design
- Illustrator, InDesign, Photoshop
- Development Tools
- Dreamweaver, Flash
- Site Testing
- Crazy Egg, Optimizely
- Competitive Web Intelligence
- HitWise, Moz, Searchlight, WebCEO
- Video Editing & Motion Graphics
- After Effects, Final Cut Studio, Motion, Premier
- Email Marketing & Automation
- 123 Contact Form, ExactTarget, Jumplead, Zapier
- Content Management Systems
- Light CMS, Sharepoint, WordPress