curriculum vitae.

Work History

Marketing Manager, Richmar | 2015 - Present

Creative director responsible for executing corporate branding, establishing the vision for video productions, and contributing to new product design throughout the development process.

  • User Interface Designer for development of touchscreen-controlled medical device responsible for conducting competitor analysis, rapid prototyping, establishing workflow map, designing final graphic elements, and leading group design discussions with on-site team and third party vendors.
  • Initiated concept design phase of modular mobile cart for proprietary devices, adhering to product scope by adding new functionality, while decreasing cost of production and shipping.
  • Managing new website development, improving user experience with easier access to vital information; connecting content management system with email marketing platform for form integration, automation triggers, and prospect ranking.
  • Producer and Director for informative product launch videos, including editing and motion graphics.

Digital Marketing Manager, PlayCore | 2013 - 2015

Multi-business advisor defining appropriate key metrics, consulting on email design and automation, search engine optimization (SEO), search engine marketing, website development, and online lead generation.

  • Corporate administrator for digital marketing services and vendors across 6 locations with a cross-functional team of 10 colleagues, totaling over $350K in spend annually.
  • Created website dashboard reporting system using Google Docs that integrated multiple data sources into a single page review for the Board of Directors, allowing many aspects to be automated to decrease time spent gathering data from 60 minutes to 5 minutes per website. Estimated value of $40K annually.
  • Supervised online presence of 22 actively monitored and upgraded websites.
  • Organization spokesperson responsible for educating high school seniors on careers in creative and marketing fields.

Digital Media Specialist, PlayCore | 2011 - 2013

Corporate monitor of web analytics for 19 websites across 12 brands; creating and updating content for websites; email campaigns and special projects including graphic design and video production.

  • Created $80,000 in value as in-house video producer; establishing direction of corporate promotional videos, advising subsidiary managers and marketing directors on video production bids to bring a 20% reduction in external vendor costs, all while improving C-level sentiment of our corporate video projects.
  • Designed method for ongoing reporting for traffic growth of 19 web domains by establishing baseline metrics for measuring site growth and evaluating available metrics.
  • Defined keyword strategy and created content for search engine optimization efforts resulting in 48% increase in organic traffic within 6-month period.
  • Recognized by senior leadership for creative digital media and SEO abilities.

Creative Director and Multimedia Producer, ZeroShame | 2010 - 2014

Sole proprietor acting in a variety of creative capacities to assist local, national, and international clients in the areas of user-centered product design and multimedia.

  • Creative director and designer for domestic and foreign clientele; creating web designs on multiple platforms; and advising on product design aesthetics.
  • Project manager and video producer responsible for all aspects of production including scheduling locations, hiring and directing talent and crew; large-scale projects; and meeting stringent deadlines.
  • Sourced largest clients through client referrals and reputation for quality work.

Education

MFA Interactive Design and Game Development

Anticipated Summer 2016
Savannah College of Art and Design

Additional Training & Seminars

  • Digital Summit Atlanta ('12 '13)
  • Vincent Laforet's Directing Motion ('14)
  • Conductor C3 ('14)
  • ExactTarget Connections ('13 '14 '15)
  • Alex Buono's Visual Storytelling 2 ('15)

B.A. Communications (Emphasis in Ad / PR)

May 2005
Morehead State University

Skills & Software

  • Digital Prototyping
    • Axure, Fireworks, Sketch
  • Graphic Design
    • Illustrator, InDesign, Photoshop
  • Development Tools
    • Dreamweaver, Flash
  • Site Testing
    • Crazy Egg, Optimizely
  • Competitive Web Intelligence
    • HitWise, Moz, Searchlight, WebCEO
  • Video Editing & Motion Graphics
    • After Effects, Final Cut Studio, Motion, Premier
  • Email Marketing & Automation
    • 123 Contact Form, ExactTarget, Jumplead, Zapier
  • Content Management Systems
    • Light CMS, Sharepoint, WordPress